art · hollywood glamour

Celebrity Curators – Art’s Magic Bullet?

Happy Tuesday, beloveds! I’m enjoying these glimmers of summer that will be happening this week, as I’m still a bit resistant to the beginning of fall. I’ll get on board eventually, but for now, I’ll savor whatever warm weather I can get!

In the past, I did the Collector Conundrum series, where I considered different issues regarding the world of art collecting. This is a sort of addendum to that topic: not directly related to the conundrums discussed but a little something to consider. I recently read this article on Angela Bassett curating an art show for Band of Vices Gallery in Los Angeles, CA. I thought about the appeal of a major celebrity, personally selecting artwork that she found interesting, impactful, and meaningful. It occurred to me that the celebrity curator could be a magic bullet for some of what’s ailing the art world.

Screenshot 2018-09-23 at 12.56.28 PM - Edited

Angela Bassett, actress and first-time art curator (photo courtesy of Instagram)

There will always be art collectors, enthusiasts, dealers, etc.,. However, the inclusion and integration of younger collectors has been challenge for some art institutions, especially in this age that emphasizes minimalism and location independence. With the prominent shift away from excess and a prioritization of living with less, art ownership is still prestigious but not as alluring to many young would-be collectors.

But the celebrity curator is a fascinating draw for museums and galleries: the collaboration can be good for the institutions as well as the celebrity. Institutions get a fresh vision from an individual that is probably very similar to many potential collectors (people that probably purchase art using their personal taste and amateur-to-intermediate level knowledge); celebrities get the chance to express themselves in a new way, meet new people that share their interests, and support cultural institutions in a substantial way.

Personally, I’m excited to see what other celebrity curators arise in the upcoming years. I’d also be interested to see how many galleries and museums see a rise in sales and visitors due to these celebrity-curated exhibits. This could be a great opportunity to leverage current tastes into museum and gallery success. I hope that these institutions explore and take advantage of celebrity curator opportunities in the future.

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