A tweet went viral announcing that Rihanna, beauty mogul and perpetual wine sipper, filed to trademark the name, “Fenty Estates Wine and Spirits Company”. As a wine lover, I was absolutely giddy. If the wine label went anything like the beauty launch, I was anticipating amazing things.
Unfortunately, Rihanna didn’t file for a trademark, nor did Roraj Trade LLC (the company that trademarked Rihanna’s name and Fenty Beauty). The Fader broke the news, and I must admit, I was a little crushed.
But never fear: I’ve got some other wines I’ve been waiting to try and I’ll be reviewing those soon. If Rihanna wants to trademark a wine, I’m still going to support it. I just have to make peace with the fact that her wine won’t be coming from Fenty Estates.