beauty

Can Sephora Redeem Itself?

At the beginning of the COVID-19 outbreak earlier this year, many of us were stunned to hear that Sephora, one of the largest and most popular beauty retailers in the US, unceremoniously laid off more than 3,000 employees. However, it wasn’t the act of laying off the employees that was shocking (many other retailers had done the same and, with so many stores closing during this period, many anticipated that layoffs and furloughs would happen). What was distasteful about the action was how it was done: Sephora released the employees during a conference call, and were provided less than one hour’s notice before the call occurred.

This mass layoff created some bad PR for Sephora, and I wondered if the company could redeem itself. After all, many businesses are finding that dominating in a particular industry does not make them immune to criticism from and rejection by previously loyal customers. Brand loyalty is a fickle animal and any missteps could result in major losses over the long term.

Only time will tell whether Sephora will redeem itself from this PR nightmare. The company has a history of supporting various social causes and has a culture that encourages inclusion and acceptance of all people. So perhaps the established goodwill of the company can help it ride the wave of criticism related to this mass layoff. I’ll keep any eye on things over on their Sephora Stands website and see what happens. I guess we’ll just have to wait and see!

beauty

Can Deciem Turn Things Around?

During the month of February, one of my favorite skincare companies, Deciem (the company that offers The Ordinary products) experienced a lot of turmoil. The firing of the co-CEO, the subsequent resignation of the CFO, accusations of racism, as well as social media “meltdowns” from the founder, Brandon Truaxe, have loyal fans of the company wondering, “Will Deciem survive?”

deciem - Edited

I’ll admit, I was confused over what was happening within the brand. Generally, major changes in leadership – when there was no indication that there were any existing problems – is ominous. It appears that the company is going through some sort of growing pains: astronomical success and growth seems to be testing the professional relationships of the executive leadership within the company. I hope that Deciem can overcome these challenges: they offer wonderful products at superb prices. They are truly democratizing high-quality skincare, , and the last thing I want to see is a company like this crumble under the pressure.

You can read more about Deciem’s trials here. Fingers crossed for them: I hope that they can work through this!

 

luxury · wine

Fenty Estates Wine False Alarm

A tweet went viral announcing that Rihanna, beauty mogul and perpetual wine sipper, filed to trademark the name, “Fenty Estates Wine and Spirits Company”. As a wine lover, I was absolutely giddy. If the wine label went anything like the beauty launch, I was anticipating amazing things.

clker wine gif

Unfortunately, Rihanna didn’t file for a trademark, nor did Roraj Trade LLC (the company that trademarked Rihanna’s name and Fenty Beauty). The Fader broke the news, and I must admit, I was a little crushed.

But never fear: I’ve got some other wines I’ve been waiting to try and I’ll be reviewing those soon. If Rihanna wants to trademark a wine, I’m still going to support it. I just have to make peace with the fact that her wine won’t be coming from Fenty Estates.