beauty

Can Deciem Turn Things Around?

During the month of February, one of my favorite skincare companies, Deciem (the company that offers The Ordinary products) experienced a lot of turmoil. The firing of the co-CEO, the subsequent resignation of the CFO, accusations of racism, as well as social media “meltdowns” from the founder, Brandon Truaxe, have loyal fans of the company wondering, “Will Deciem survive?”

deciem - Edited

I’ll admit, I was confused over what was happening within the brand. Generally, major changes in leadership – when there was no indication that there were any existing problems – is ominous. It appears that the company is going through some sort of growing pains: astronomical success and growth seems to be testing the professional relationships of the executive leadership within the company. I hope that Deciem can overcome these challenges: they offer wonderful products at superb prices. They are truly democratizing high-quality skincare, , and the last thing I want to see is a company like this crumble under the pressure.

You can read more about Deciem’s trials here. Fingers crossed for them: I hope that they can work through this!

 

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