I’ve mentioned Cassie Parks in previous posts. She is one of my favorite law of attraction (LOA) coaches, and her simple, practical approach to crafting your dream life is refreshing. In a world full of coaches that make LOA complicated and inaccessible, it’s wonderful to have someone that breaks away from the pack and does it her own way. So, in my quest to learn more ways to create a stronger, more lucrative business, I turned to Cassie’s book, Double Your Business.
The full title of the book is, Double Your Business: The Entrepreneur’s Guide to Double Your Profits Without Doubling Your Hours So You Can Actually Enjoy Your Life. But, as you can see, I’ll be using the abbreviated title. In this book, Cassie reveals her step-by-step strategy for increasing your revenue without requiring additional time or extraordinary effort. Her approach involves using clear intentions and embracing your future lifestyle in order to align with your desired reality.
What I appreciate about this book is that it doesn’t give you a quick fix for business growth. As Cassie explains, “quick” strategies are rarely effective over the long term. We have to dive in the day-to-day reality of the lifestyle we desire in order to co-create our best lives. The exercises are easy to follow, Cassie’s writing style is engaging, and, if you follow her advice, you will absolutely double your business without having to work harder or increase your hours.
Additionally, I can see how this would support my goals for 2021. Cassie is careful to avoid the word “goal”, as it implies something very limited, as opposed to an “intention”, which is far broader and more flexible. I love that her approach is so much more wholistic/holistic than some LOA coaches. Instead of focusing on something finite (like a singular goal), she expands your focus so that you can design a business that easily accomplishes all of the goals that you desire to achieve.
I cannot recommend this book enough! If you have it, or would consider buying it, let me know in the comments. Talk to you all soon!
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