beauty · culture

Vintage Video: Why Not Be Beautiful?

I’ll admit: I was expecting to be frustrated with this vintage beauty video. After all, it was created in 1969, and I anticipated a bit of a misogynistic flavor with it. I thought that the entire video would be pushing beauty as a way to “get the guy” and “live happily ever after”.


But I was WRONG! I was pleasantly surprised by what I saw. This video is filled with so many gems: where should I start?

First of all, kudos for the diversity. There are some modern-day television shows that could benefit from this example. And kindly bypass the terms “Negro” and “Oriental”: at the time this was made, those terms weren’t offensive.

Secondly, there are a lot of quote-worthy phrases thrown in here. Here are some of my favorites from the first 3 minutes of the video:

“Every girl can become beautiful, in the true meaning of the word.”

“Beauty indeed is more than skin deep. The most important part of beauty comes from within: the inner beauty. A healthy mind, being interested in life and the arts … Caring for others and being involved in the issues of the community and your country … Being creative … Being active … The more you’re interested in the world around you, the more interesting you become.”

Fitness as a way of bonding with other women was promoted, and I’m such a fan of that stance. I’d rather take a brisk walk  outdoors with a friend than sweat it out solo.

I’m amazed at how many of the beauty tips are still relevant. The color concepts for increasing and decreasing the appearance of distance between the eyes still works (it’s a trick that I do constantly).

Lastly, I love how there were so many positive comments throughout. I didn’t see any discouraging of a woman’s unique beauty, just encouragement to enhance what’s already there. The video ended on a lovely note (I’m quoting it below):

“Above all remember the beauty that shines through you from within your inner beauty is your most beautiful, most precious possession. Beauty is more than a pretty face, it’s a way of life.”

I hope you all enjoy the video! Let me know what you think in the comments below.

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